How To Use This List Effectively With Direct Mail:
If you will be processing and sending direct mail pieces yourself to this list, run the list through a National Change of Address (NCOA) program to get the best results. This will find any persons in the list who have moved and will update their address to their new one that’s on file with the United States Postal Service. Sending to this list without processing it through a NCOA program could result in an above average return-to-sender rate.
Josh Tobias
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